Best and Worst Ads
Probably my favourite set of ads would have to be the SKY ads with the two rugby and movie addicted mates who do anything they can to enjoy SKY TV without having it themselves. Or suffering the detriment of not having SKY. They are improving I think. The last two with a satire of Italian gangsters and then the hysterical Gorilla documentary one are the works of a genius mind.
My favourite mag The Listener commented:
"And what is Sky Television's popular campaign featuring two stooges who just want to watch television but an epic of contemportary masculinity under siege. A contract is put out on them by real hard men. The reliable male wish-fulfilment fantasy of the sex-starved worman goes awry as they're chased by transvestites - "Look at the size of you!" Even more alarmingly, the big guy (significantly, it's always the big guy) gets harassed - "Awwwwwwww ...... Ewwwwwwwww!" - by an amorous female gorilla. It could all be seen as quite misogynistic if it wasn't so funny."
My least favourite ads are the "I saved hundreds"/"I saved thousands" ads. I just hate the sense made by them. The hypothetical characters in them are portraying the idiocy of the modern buyers. YOU AREN'T SAVING IDIOTS! I just wanted to yell at the screen.